Web Design Services & Development Can Make Your Business Sell More Products
The 11 Best Tips For Representing Your Company Through Website Design
The way in which your company’s website design gets designed matters. Website design can make or break the business of companies in any industry. What is the key number when it comes to websites?
Five. Why? Because a prospect should know what your organization does within five seconds. Not to mention, the customer should be able to navigate across the site in a very simple manner.
Boosting your business’s development is important to stay serious in any industry. Focusing on your market, clients, rivals, and inward methods matter. These are general approaches to begin kicking off high-quality website development.
If you have embarked on a new business journey, you may have questions like these. How do I improve my business outline?
How do I win the trust of clients when I don’t have a major name or brand?
Did I complete all my legitimate conventions?
When individuals know my name, will I establish a long-term trust factor?
No matter how big or small your company is, the website design should get considered. Redesigning and optimizing your site will help position you for a future of success. The better the website, the more likely you are to have increased revenue and profit margins. Here are eleven tips that will make your website stand out from your competitors:
1) Come Up With An Action Plan.
The first step is never to go ahead and design or re-design your website. Instead, the first step is to determine what needs to get designed and re-designed. This means you and your team must put yourself in the shoes of your prospects and customers. You can role-play situations like the following. “I need to determine X.” “I have got to figure out if this company can do Y and Z for me.” Next, go to your current website and pretend that you are that particular consumer.
Make sure that you focus on attracting your customer base. Business sales depend on the customer. After all, how you can imagine your sales growth when you don’t know about your customer preferences? A custom website is a site that’s designed and developed according to customer needs. But customer preferences matter as much. Do you want to know about your customer preferences? Then you should do a well-researched analysis of your target market and customer. This will position you and your team to collect the required data.
Ask yourself questions like these. What sections does the person need to view? What needs to get read? What offers should he or she take advantage of? Take notes as you go through the process. Whenever you encounter difficulty on any level, jot it down in your notes. The end result is that your re-design action plan will get based on those notes.
The key goal of your plan should be to nurture leads into the sales funnel. Remember, getting views on your website is never the final step. The final step is offering solutions that address consumer pain points. A great shortcut is to get feedback about your current website from customers. You can poll them to see what they like and what needs to get improved. That information can go into your action plan.
2) Web Design Tip: Use Tools to Remove Unnecessary Content
The old mantra, “less is more,” often applies to business situations. And website design is no exception. For example, say your site runs a sixty-second animated intro video on its homepage. That might be cool. But is it going to help a prospect get the product that he or she needs? That is doubtful. In fact, the prospect may click out of the video and go to one of your competitor’s websites instead.
This is why your message of offering value needs to be as straight to the point and simple as possible. This means more than not having an animated video. It means shortening content. Why?
So people can learn about your organization in the span of seconds. This also applies to images and graphics. Your page needs to be as simple and clear as possible. This means that one image is enough. Take it from us, our web designers know that sometimes less is more. But many other web designers do not realize this. They choose to stack dozens of images on every website. This does more harm than good. It makes it difficult for the average user to find your best-featured content.
Studies suggest that the average human has an attention span of eight seconds. Keep that finding in mind as you design your website. Aim for your content to be short and powerful. The icons and images should get sectioned off with easy-to-read headers. Do you have questions about this process? If so, the IMMS web designers are standing by. They know how to apply quality images to all website designs. There’s no need to have to shell our cash for a paid program focusing on on-site images/content. Instead, our team’s services can take care of all your needs.
3) Web Design Tip, Give Your Audience the Best Opportunities To Create & Share Content
Your website can have the best, most informative content in the world. But that content will not get you very far if people do not have the option to share it. This is why social media share buttons should get added to each section of your website’s content. This will generate traffic and get your site in front of new prospects.
For example, let’s say your company publishes blog posts. This means that small social media share buttons should get placed at the top and bottom of each post. These buttons are subtle ways for your content to get exposed to new people. For example, say Sarah loves your posts and she has thousands of friends on Facebook. All it takes is one click on Sarah’s laptop. Next thing you know, thousands of new prospects are getting exposed to what your company does.
4) Web Design Tip, Create Call-To-Actions for Blogs, Contests, & Business Services
That’s great that your website is generating traffic. But do people know what to do once they arrive at the site? This is the purpose of call-to-action buttons. Call-to-actions provide prospects with direction so that they can navigate the site fast. The eventual step is for prospects to make purchases. But that requires a series of next steps.
The next steps are what call-to-actions are for. This is another situation in which you must role-play as a potential customer. Go to your website and pretend that you’re considering buying something. Are the call-to-actions simple and easy to find? Do they even exist in the first place? Take plenty of notes about what should get simplified and what should get expanded. The more call-to-actions you have, the easier it will be to generate leads. Here are some examples of call-to-actions.
“Click Here For More Information.”
“Download Our Free PDF Here.”
“Sign Up For Our Free Weekly Webinar.”
“Here Is Our Pricing Plan.”
“Watch Our Videos Here.”
5) Web Design Tip, Create the Best Images for Your Business Using Design Services
Images matter and having a pretty image is not enough. Each image must relate to the message that you’re trying to convey to potential customers. But do not stop there. Even if it relates, the image needs to appear genuine. One of its key purposes is to make prospects trust your company. For example, never use a picture of a fake office building and imply that it’s your company’s headquarters. Likewise, never use stock images of workers and imply that those are your employees. Prospects will likely see through the deception. The end result? They will take their business elsewhere. This is why a lot of thought should get put into each selected image. This means you cannot trust your web designer to select images for you. You and your team must be aggressive and select the images that are best for each section.
6) Web Design Tip, Make Your Website Services Easy To Navigate With Tools & Services
What is website navigation? It is a map that shows people where on the site that they can go. You are going to lose many customers if your site’s disorganized or confusing to maneuver. Almost every website has some form of navigation. Unfortunately, not every website’s navigation is good. Clear and simple navigation will help prospects. They can discover what they’re looking for in the blink of an eye. If a prospect struggles to find what he or she is looking for, it is game over. It’s not like that person is going to call your company and ask for help. He or she will be much more likely to go to one of your competitor’s websites that has better navigation.
Remember website navigation doesn’t work until you prove that it does. An easy, effective way to test your site’s navigation is to first browse a competitor’s website. As you do, take notes on what you like and don’t like. Jot down any problems you run across, as well as anything that stands out as being exceptional. Then go back to your own site and perform the same navigation and note-taking process.
7) Web Design Tip, It’s Okay To Get A Large-Sized Homepage
Sure, simplification matters. It is clear that page size is important for the ranking of your website. Here is an important statistic from the HTTP Archive. The current average page size of over a million top sites worldwide is around 1,400 KB. And that figure is continuing to increase as the years go on. But that doesn’t mean you should over-do being simple on your company’s homepage. This is because people will be coming to your website for different reasons. Some may want to watch tutorials about those tools. Some may want to find the email address for your customer pr service representative. This is why your homepage can feature more information than the other pages of your website and it should be fast too. The importance of page load speeds cannot get stressed enough. We live in a fast-paced society. People want information and they want it now.
Here are seven possibilities of what can get Included on your homepage.
- 1. An intro video.
- 2. A value proposition.
- 3. The service/product overview.
- 4. An “About Us” section.
- 5. Reviews of five stars (such as Google or Yelp).
- 6. Customer testimonials.
- 7. A “Contact Us” section.
8) Web Design Tip, Negative Space Is Okay for a Website, Blog, or Online Tools
What is negative space? It is an element of design that helps the page get broken up to boost readability. This is all known as “white space.” Extra space allows your potential customers some breathing room to read your content. It also helps rank your content from most-important to least-important. Say that you realize some of your pages do not have enough white space.
Do not panic. All you should do is analyze the page. After your assessment, get rid of content or elements that do not provide the customer any value. If the content does not relate to the purpose of the page, do away with it. Also, ensure that the content’s grouped in a correct manner. This means viewers experience no difficulty distinguishing where they are on the page. Here’s an example? Does your business use a Squarespace or Wix template? If so, don’t assume the negative space is accurate. Instead, IMMS can optimize any template that your company uses. Sure, Squarespace and Wix are great tools to use. But you can’t trust any tool until a thread party service makes sure that it works.
Balancing negative space is as much an art as it is a science. What works for one website may not provide the best experience for another. Looking at two similar websites illustrates the importance of using negative space. Negative space is a web designer’s secret weapon for conveying key messages. The more your team focuses on negative space, the greater chance it has to thrive.
9) Web Design Tip, Optimize Your Business Website For Smartphones, Tablets, & Tools
Is your site optimized for mobile and tablet generation? We hope so. Why? Because there’s no such thing as getting lost in the woods anymore. Mobile and tablet technology prevents that from taking place. That technology gives consumers the power to connect from the palm of their hands. Remember the following notion as you design your website. Each year, more and more people are using smartphones and tablets for work. This means that sales of computers and laptops are declining. You’re committed to your company meeting the needs of your prospects.
That means that mobile optimization is the only route for you to take. Once again, role-playing can help you solve and prevent issues from occurring. If you already have a website, go to each section on your phone. Write down how well the mobile version responds to what a prospect would want. You might make sure that the mobile experience is as good, (if not better), as the desktop experience. But there’s no need to enlist an expensive paid program to do so. IMMS can optimize all your content through many of our packages. Or, we can do pay-per-service if you only need a few key strategies.
10) Get Discovered Through SEO Tools
Your company cannot spend all its time finding prospects. Many of them need to come to you and discover your website. That is why SEO, search engine optimization, is so important. These days, a great SEO strategy is necessary for companies of all industries to succeed. The better your online presence, the more prospects will come to you on their own accord. Your strategy must be well thought out. You and your team should determine the search terms that will bring traffic to your site. This also involves creating diverse content that can attract different audiences. Examples of that content include videos, blog posts, webinars, and audiobooks. Do not waste time over-thinking the keywords that you need. All you have to do is understand what your prospects are searching for when they go online. The better your SEO, the more reviews of five stars your business will get. Why? Because you’ll have more customers once your SEO improves.
The Basics of Local SEO in Website Design
Many online processes have really changed in the last decade or so. This includes how potential customers locate businesses. Here’s what happened when people needed to locate nearby items/administrations/businesses. They would open up the Yellow Pages. Today, people have thrown those inconvenient books to the side. They’re now making all their inquiries online. They’re using Yelp, Bing, Angie’s List, Google Maps, and other services. But almost every online service that they find first goes through Google’s search engine.
Do you want to improve how your local business gets perceived online so that it can thrive? If so, your company should improve its positioning on Google. This means you have to adjust more than your business website. You also have to change all local postings to Google’s methodologies. The expression for this is nearby SEO or local SEO. There is also neighborhood SEO. Neighborhood SEO is a strategy to get your business site/postings to appear nearby. This refers to area-based inquiries. It also helps with the nearby outcome for all sorts of extensive pursuits. Google’s Local Pack is a great example of this.
Do you want your business to appear more often in local search results? If so, don’t wait weeks or months to contact IMMS. Do it on this day. That way, our team can help your organization put more money in your pocket ASAP. Every user that sees your business online (thanks to SEO) is a potential customer. And we have the SEO tools to help deliver you tons of new customers. There’s no need for you to hire a full-time local SEO employee. Instead, IMMS can take care of the SEO needs on the top of your list right now.
11) Seek Help Through Design Services of a Third-Party Business
Innovation in this advanced world is being driven at a swift pace. That’s why web ventures and Internet promoting arrangements have become complex. It’s also why they are more powerful and feature-filled than ever before. Many businesses don’t have the manpower or abilities to conduct in-house services. This leaves businesses with two main choices. 1. They can use the services of an internet-savvy firm. 2. They can outsource web projects and internet marketing activities to external providers. Either way, IMMS is the best website resource for companies across the United States. Not to brag, but we continue to rack up design and content awards on a routine basis. And we show no signs of slowing down.
You can always turn to Internet Marketing Media Services. Why? To help you discover the best keywords to use. A list of marketing services will get generated on your search engine. You can contact the services and choose the one that you think will help you out the most. There are many SEO services online to choose from. There should be one that will fit your company’s budget and needs.
Here are five search terms you can use to help you find the right service.
- 1. Custom Website Design Company.
- 2. Website Design Services.
- 3. Web Solutions Services.
- 4. Website Developer.
- 5. Design Service Company.
Our Award-Winning Design Services/Tools Will Help You Get the Best Business Results
IMMS are stars when it comes to web design programs. Whether you need templates, content, or better marketing—we’ve got you covered. There’s a reason our team received a recent Forbes award for our design services. It’s that our services really can help our clients make money. No other design agency can raise web designer standards like us. We encourage you to contact our team right now if you want to have better business results. The IMMS team can take care of any website related need.
From providing SEO tools to helping you create a Wix or WordPress website. Our team can even assist you with Shopify and other eCommerce services. We’re prepared for any web designing situation. For example, say that you feel your website needs a better brand voice. Our experts can boost your complete content in less than a month. This way, every live user on your site will feel more comfortable spending money. There’s no need to hire separate design services or content creation firms.
Instead, let IMMS take care of all your featured content. Plus, we’ll help you build more content fast. Our team will even help your employees with marketing and making the sale. There’s one code our staff lives by. It’s that we don’t even think about resting until our clients get the best business results that they can.
Call our office now and tell us what you want 📞: 1(805)665-4112