Web Design and Development Can Boost Your Sales
11 Tips For Representing Your Company & Boosting Business
The way in which your company’s website gets designed matters. Website design can make or break the business of companies in any industry. What is the key number when it comes to websites? Five. Why? Because a prospect should know what your organization does within five seconds. Not to mention, the customer should be able to navigate across the site in a very simple manner.
No matter how big or small your company is, the website design should get considered. Redesigning and optimizing your site will help position you for a future of success. The better the website, the more likely you are to have increased revenue and profit margins. Here are eleven tips that will make your website stand out from your competitors:
1) Come Up With An Action Plan.
The first step is never to design or re-design your website. The first step is to determine what needs to get designed and re-designed. This means you and your team must put yourself in the shoes of your prospects and customers. You can role-play situations like the following. “I need to determine X.” “I have got to figure out if this company can do Y and Z for me.” Next, go to your current website and pretend that you are that particular consumer.
What sections does the person need to view? What needs to get read? What offers should he or she take advantage of? Take notes as you go through the process. Whenever you encounter difficulty on any level, jot it down in your notes. The end result is that your re-design action plan will get based on those notes.
The key goal of your plan should be to nurture leads into the sales funnel. Remember, getting views on your website is never the final step. The final step is offering solutions that address consumer pain points. A great shortcut is to get feedback about your current website from customers. You can poll them to see what they like and what needs to get improved. That information can go into your action plan.
2) Remove Unnecessary Content.
The old mantra, “less is more,” often applies to business situations. And website design is no exception. For example, say your site runs a sixty-second animated intro video on its homepage. That might be cool. But is it going to help a prospect get the product that he or she needs? That is doubtful. In fact, the prospect may click out of the video and go to one of your competitor’s websites instead.
This is why your message of offering value needs to be as straight to the point and simple as possible. This means more than not having an animated video. It means shortening content. Why? So people can learn about your organization in the span of seconds. This also applies to images and graphics. Your page needs to be as simple and clear as possible. This means that one image is enough.
Studies suggest that the average human has an attention span of eight seconds. Keep that finding in mind as you design your website. Aim for your content to be short and powerful. The icons and images should get sectioned off with easy-to-read headers.
3) Give Your Audience Opportunities To Share Your Content.
Your website can have the best, most informative content in the world. But that content will not get you very far if people do not have the option to share it. This is why social media share buttons should get added to each section of your website’s content. This will generate traffic and get your site in front of new prospects.
For example, let’s say your company publishes blog posts. This means that small social media share buttons should get placed at the top and bottom of each post. These buttons are subtle ways for your content to get exposed to new people. For example, say Sarah loves your posts and she has thousands of friends on Facebook. All it takes is one click on Sarah’s laptop. Next thing you know, thousands of new prospects are getting exposed to what your company does.
4) Use Call-To-Actions.
That’s great that your website is generating traffic. But do people know what to do once they arrive at the site? This is the purpose of call-to-action buttons. Call-to-actions provide prospects with direction so that they can navigate the site fast. The eventual step is for prospects to make purchases. But that requires a series of next steps.
And that is what call-to-actions are for. This is another situation in which you must role-play as a potential customer. Go to your website and pretend that you’re considering buying something. Are the call-to-actions simple and easy to find? Do they even exist in the first place? Take plenty of notes about what should get simplified and what should get expanded. The more call-to-actions you have, the easier it will be to generate leads. Here are some examples of call-to-actions:
-“Click here for more information.”
-“Download our free PDF here.”
-“Sign up for our free weekly webinar.”
-“Here is our pricing plan.”
-“Watch our videos here.”
5) Put Thought Into What Images Your Company Features.
Images matter. And having a pretty image is not enough. Each image must relate to the message that you’re trying to convey to potential customers. But do not stop there. Even if it relates, the image needs to appear genuine. One of its key purposes is to make prospects trust your company. For example, never use a picture of a fake office building and imply that it’s your company’s headquarters. Likewise, never use stock images of workers and imply that those are your employees. Prospects will likely see through the deception. The end result? They will take their business elsewhere. This is why a lot of thought should get put into each selected image. This means you cannot trust your web designer to select images for you. You and your team must be aggressive and select the images that are best for each section.
6) Make Your Website Easy To Navigate.
What is website navigation? It is a map that shows people where on the site that they can go. You are going to lose many customers if your site’s disorganized or confusing to maneuver. Clear and simple navigation will help prospects. They can discover what they’re looking for in the blink of an eye. If a prospect struggles to find what he or she is looking for, it is game over. It’s not like that person is going to call your company and ask for help. He or she will be much more likely to go to one of your competitor’s websites that has better navigation.
7) It’s Okay To Have a Large-Sized Homepage.
Sure, simplification matters. But that doesn’t mean you should over-do being simple on your company’s homepage. This is because people will be coming to your website for different reasons. Some may want to buy tools. Some may want to watch tutorials about those tools. Some may want to find the email address for your customer service representative. This is why your homepage can feature more information than the other pages of your website. Here are some possibilities of what can get included on your homepage:
-An intro video
-A value proposition
-“About Us” section
-“Contact Us” section
8) Negative Space Is Okay.
What is negative space? It is an element of design that helps the page get broken up to boost readability. This is all known as “white space.” Extra space allows your potential customers some breathing room to read your content. It also helps rank your content from most-important to least-important. Say that you realize some of your pages do not have enough white space. Do not panic. All you should do is analyze the page. After your assessment, get rid of content or elements that do not provide the customer any value. If the content does not relate to the purpose of the page, do away with it. Also, ensure that the content’s grouped in a correct manner. This means viewers experience no difficulty distinguishing where they are on the page.
9) Optimize Your Website For Smartphones And Tablets.
Remember the following notion as you design your website. Each year, more and more people are using smartphones and tablets for work. This means that sales of computers and laptops are declining. You’re committed to your company meeting the needs of your prospects. That means that mobile optimization is the only route for you to take. Once again, role-playing can help you solve and prevent issues from occurring. If you already have a website, go to each section on your phone. Write down how well the mobile version responds to what a prospect would want. You might make sure that the mobile experience is as good, (if not better), as the desktop experience.
10) Get Discovered.
Your company cannot spend all its time finding prospects. Many of them need to come to you and discover your website. That is why SEO, search engine optimization, is so important. These days, a great SEO strategy is necessary for companies of all industries to succeed. The better your online presence, the more prospects will come to you on their own accord. Your strategy must be well thought out. You and your team should determine the search terms that will bring traffic to your site. This also involves creating diverse content that can attract different audiences. Examples of that content include videos, blog posts, webinars, and audiobooks. Do not waste time over-thinking the keywords that you need. All you have to do is understand what your prospects are searching for when they go online.
11) Seek The Help Of A Third-Party Service.
You can always turn to internet marketing media services. Why? To help you discover the best keywords to use. A list of marketing services will get generated on your search engine. You can contact the services and choose the one that you think will help you out the most. There are many SEO services online to choose from. There should be one that will fit your company’s budget and needs. Here are some of the search terms you can use to help you find the right service:
-Custom website design company
-Website design services
-Web solutions services
-Design service company
Call our office now and tell us what you want 📞: 1(805)665-4112