8 Tips For PR Media Campaign Success Through Online Communications
Public relations campaigns matter. They determine whether a brand can have a long-lasting impact on an audience. Not to mention, the stakes are high. That brand’s reputation is at stake. This is why PR campaigns have to be well-thought-out and well-planned. The goals for the campaign must be clear and concise. There are four common public relations goals. 1) Making people more aware that a product or service exists. 2) Letting the public find out positive news about a company or brand. 3) Increasing the size of the audience for a company or brand. 4) Making a company or brand have a good, stronger reputation.
PR campaigns are strategic when it comes to messaging. Messaging serves the purpose of communicating to an audience in a very clear manner. Clear and concise communication is what leads to goals getting knocked out. The stronger news you provide, the stronger your public relations campaign can get.
A great PR agency campaign isn’t only about a press release for a new product. It’s more than promoting a fundraiser to boost awareness. PR campaigns are bigger than situations such as these. They are about connecting with diverse audiences on a personal level. To do so, a lot of big steps have to occur. Otherwise, your PR campaign will fail to attract national (or international) media attention. But that is not the only goal.
The goal of your campaign should be to increase sales and build relationships. Strong relationships between your company and other people should last for years. This article does not exist to help you and your company and achieve your PR goals. It exists to help you exceed them. Here are eight tips you need to ensure that your PR media campaigns are always a success.
1) PR Media Tip, Have Clear Public Relations Goals
It is not good enough to have public relations goals at the start of campaigns. A company must also acknowledge limitations and potential setbacks. The first step is having a big-picture public relations goal. When determining what that goal is, ask yourself the following questions.
“What is my company trying to achieve with this public relations campaign?”
“Are we trying to build relationships with a new audience?”
“Is our mission to increase the sales numbers of a product or service?”
“Should we focus more on creating a great relationship with the public?”
Once you and your team have a big-picture goal, it’s time to narrow it down.
Here’s an example. Decide which specific product to focus on in your public relations campaign. This is often more effective than going over many products at once.
Your team must determine which product or service you believe will lead to the most sales. Also, the following question is one of the most important. “What do we desire our brand to get known for? What brand reputation are we seeking through our public relations efforts?” The next step is to go over your daily, monthly, and yearly budget.
You could have the best public relations ideas in the world. But if your budget can’t cover those ideas, then they might as well not exist. Keep deadlines in mind too so that your brand benefits. Once again, you can have the best ideas in the world. But if the ideas take years to put in place, then the PR campaign will be all for nothing.
2) PR Media Tip, Understand Who Your Communications/Marketing Audience Is
Your PR message should not get contemplated until your team is aware of who the audience is. Plus, you have got to figure out how the audience should receive that message. Understanding your audience is sometimes easy and sometimes very difficult. It all depends on the parameters of the brand and what the brand looks to achieve. This is why your team must sit down and go over your ideal customer persona. After all, how can you sell products without targeting the right customers?
Getting help from Internet Media Marketing Services can save you time with this step. Our service can help you answer the following questions. Who am I trying to reach through this public relations campaign? Am I sure what these people like? What do these people dislike? What inspires them in a big way? What will draw a reaction from them but keep them engaged? For example, say your target demographic are families. That means your public relations campaign should be suitable for all ages. It should convey a message that families are important to your brand. You could do this by showing how your products/services have helped families out. The key to PR campaigns isn’t selling products to your target audience. It’s conveying how the products can benefit that audience.
3) PR Media, Find the Best Platform for Your Press Release & Social Media Communications
That’s great that you and your team figured out the target persona. But there is still a lot more of the planning stage left. You’ve now got to figure out what platform is best for conveying the message of your brand.
The key is to keep in mind the actions that the majority of your target audience takes on a daily basis. For example, say the average age of your target audience is sixty-five.
News Flash: That means you should not waste time planning to put the campaign on Snapchat. But do not stop there in your public relations campaign. Consider more PR agency strategy factors. For example, would it be better to hold a press conference or do a press release? Or, would both be best to get the news out? Once your platform gets narrowed down, your PR campaign will be a lot easier to conduct. Most people love receiving the news. The trick is determining how to go about getting the news released.
4) Press Release Media Tip, Be Creative in All Aspects of Your Online Communications & Marketing
Sure, this is easier said than done. But not all your public relations campaigns are going to excite you. You may have to promote a story that you think a few people will care about. But you can find a creative angle for every story. In fact, you have no choice. If you don’t find the right angle, then you won’t connect with your audience.
No matter what it is that you’re promoting, ask yourself the following question. “Why should people care about this?” Your secret weapon to connecting with audiences is answering that question. For example, say the story that you’re promoting is about a jockey who won a horse race. The message you convey does not have to be that the person placed first. You could spin it into a public relations story about overcoming adversity.
5) PR Media Tip, Write & Edit the Press Release As Close to Perfect As You Can
This is where you may need the help of a journalist or someone with an English degree. If so, do not feel bad that you need help. Your mission is to create the best possible press release that you can. But that does not mean others can’t assist you during your public relations campaign. When it comes to writing press releases, the angle is everything. This means the titles of your stories should do more than serve as a promotion.
Here is an example of a PR headline that promotes something. “Company X Releases a New Phone.” Now, here is that same message but with a stronger angle. “An Underdog Cell Phone Retailer Prepares to Go Head-to-Head with Apple.” Do you see what occurred? The first headline was nothing more than an advertisement. Why is this bad?
Because the average person does not want to read an advertisement. But people love stories- especially underdog stories. And that is what the second headline is. It serves as an inspirational underdog story. The next step is to feature quotes from workers and industry experts. You can arrange the quotes in a way that amps up the underdog angle. The stronger the angle, the better the public relations campaign. A great angle leads to more social media users wanting to share your story.
6) Be Cautious About How You Distribute News & Online Content
Now that your angle is secure, it’s time for the next step to benefit your brand/company. The next step is distributing your press release to the right media outlets. When doing so, make sure that those outlets are relevant to your brand’s industry. You don’t want to waste time distributing your cell phone story to a website that focuses on sports. Never settle for mediocre when it comes to this step. It is always better to dream big and distribute your story to big outlets. This is so your brand/company can get ideal exposure.
Outlet distribution is wide-ranging. It includes radio stations, television networks, popular podcasts, etc. Research is key here. Your team must analyze each media outlet’s website to make sure that there is a good fit. You may get surprised by how much or little of a connection there is between your story and an outlet. Remember the following. Media outlets do not care that there is a new cell phone for sale. But what do they care about? An interesting story from a brand or company. Again, that is why an “underdog” story always works well when it comes to PR media relations.
7) PR Media Tip, Establish Relationships With Local Media & Communications Outlets
Sure, this has to do with your long-term approach. But long-term approaches matter if you see PR being your career for the future. Never procrastinate building relationships with local journalists. That process needs to occur as you create and craft each of your PR pieces. There are shortcuts to doing this. For example, say the day comes for you to release your story. Do not only send it over to a news desk and hope for the best. Instead, determine the names of local journalists. Especially those who cover the type of story that you have built.
Next, gather their contact information. This includes email, phone numbers, and social media. In fact, social media outlets are great places to connect with local journalists. Do not expect a long-term relationship to get built in the span of a week or even a month. It usually takes consistent effort over a long period of time. But it will be worth it in the end. You’ll soon have plenty of media contacts. This will make your PR campaigns easier to conduct in the future. Remember that not all journalists are going to want to work with you. Some journalists might not even like you. But that’s okay. You’ve got to have thick skin and you attempt to establish media relationships.
8) PR Media Tip, Focus on Social Media Management & Marketing
You have done all the right things up to this point. You were able to convince local media outlets to publish your story. But there is one more thing you need to convince them of. And they should be willing to do it. You have got to ask the people that published your article to share the content online. This can be on Facebook, Twitter, Instagram, LinkedIn, and more.
Remember that any social media exposure is good exposure. This is a quick and easy way to get more people to connect with your story or press release. Do not delay doing this. The more you wait, the less likely outlets will be to share the story on social media. That is why you should email the publication as soon as the story is live. It will only take a few seconds to ask if the social media manager wouldn’t mind sharing the content.
Does Your Company’s Management Need Public Relations/Communications Help?
If so, Internet Marketing Media Services is ready to get to work. Our experts can take your team’s PR media abilities to the next level fast. All our employees have decades of experience when it comes to public relations. In fact, some are even former journalists who know the ins and out of PR communications. They can assist any brand in marketing through PR and social media resources. Our team has every public relations tool in the book. (Many of which are free.) Plus, they also know how to create a long term strategy for releasing great content.
The history of our firm speaks for itself. We’ve helped hundreds of brands boost their PR content. What is the key to our success? It’s a daily focus on work that will make our clients stand out to the press. We even use high-tech processes such as inserting backlinks into press releases. Before you know it, you’ll share press releases that turn heads. And we’ve got plenty of resources to ensure that can continue for years to come. It doesn’t matter whether you need a spin on a story or new social media tools. Our experts will take your PR media efforts to the next level.
Free Social Media Marketing/Communications Tips & News
Do you want to get your Twitter mentions up? If so, you’re in the right spot. In fact, our firm can help you with social media in many ways. Check back with IMMS for more content on a regular basis. We’re all about improving your social media marketing efforts week-after-week. From political campaigns to PR agency organizations. Our experts have benefitted countless teams through the power of social media. We can give you fast strategies for how to share your content with more people. IMMS will also provide an overview of how to use every major social platform. (Every PR overview we send is to-the-point.) From Twitter to Facebook to LinkedIn. Our team has overviews for all social media resources.
You see, social media is a tool when it comes to media relations. But any tool takes some education to master. That’s why our firm educates clients. We teach them social winning strategy after social winning strategy. Sure, we’ve used social media to help the Girl Scouts sell cookies. But we’ve also used it to help big international firms make a long-lasting impact on society. This goes to show that any type of PR campaign can improve. And that can happen through social media communication.
The trick is to hold the public interest through a strategy that focuses on good relations. That’s what will get people talking. And IMMS is ready to get your online target audience engaged ASAP. Give us a call right now to find out more about our social media resources. We can send you free information to get your team on the fast track to success.