Internet Marketing: Your Online Guide for Showcasing Quality Content
Internet marketing services are also known as online marketing. What does this mean? It is when a company or brand has its services or products featured on the internet and in apps. The service or product gets displayed by way of tools. These tools serve the purpose of getting sales, generating leads, and increasing traffic. Internet marketing is a term that can become generalized in many different areas. There is a large variety of strategies and tactics that can take a company’s standing to the next level. Some of these tactics include boosting search results through posted content. Many businesses use media that a company pays for. Why? To direct traffic to marketing channels. Getting prospects to read a marketing email is another basic content marketing strategy.
What Is Meant by Internet Marketing?
Internet marketing’s called many different terms. It often refers to online marketing. This is a common way for a brand or business to get promoted. It positions a target audience to view services and products using the internet. Internet marketing has gained a reputation as one of the best tools to drive traffic. But internet traffic isn’t the only thing that online marketing can drive. It also can drive sales and leads. Many business professionals hold content marketing in high regard. They see it as internet marketing that is relevant both now and in the future.
How Do You Use Internet Marketing?
The process of both internet/online marketing is not as complicated as many people think it is. The first step is to select the right keywords for your website content. Inserting the keywords will help you optimize the website. This helps ensure that your content gets featured on Google search. It can also get featured on other platforms. But the key to that is having a user-friendly website. In fact, your brand’s website should get optimized for mobile devices. Why? Because the majority of internet searchers use their phones more often than computers.
Once your website is ready to roll, it’s time to blog. Someone in your company should write blog posts on a regular basis. Doing so will inform Google that your website is getting updated on a consistent basis. The same concept applies to publishing online press releases. Showcasing blogs and press releases matters a lot. It can lead to your site appearing higher in Google search rankings.
The next internet marketing step is to conduct email marketing campaigns. These campaigns will encourage your customers/prospects to take interest in your brand. Next, your team can focus on the social media accounts of your company. This where you can encourage conversations with your target audience. But that’s not all your team should do with its social media accounts. It should also conduct paid social media campaigns. All major platforms like Instagram and Facebook encourage paid advertising. Each paid campaign can drive traffic to your brand’s website.
What Is Internet Marketing Compared to Content Marketing? (How Any Business Can Get Results)
Internet marketing and content marketing are interchangeable. The terms almost always mean the same thing. Why is this? Content can only exist on the internet. When you are marketing content, you are participating in internet marketing. Content marketing is an approach that uses strategies. The key strategy usually centers on creating and sharing content. That content serves the purpose of attracting and keeping a devoted audience. But you do not want to have an audience for the sake of having one. Your mission is to have that audience spend money on your products and services.
What Is the Relationship Between Business Advertising & Inbound Marketing?
Another popular term for content marketing is “inbound marketing.” The concepts of both terms differ from traditional advertising. Traditional advertising is often defined as “outbound marketing.” Content marketing stands in opposition to traditional advertising. Instead, content marketing serves as the means to conduct direct integration. Tat integrations focus on the habits of the modern consumer. Traditional advertising becomes more outdated by the day.
Think about it. Besides the Super Bowl, do you enjoy watching commercials or getting told what to buy? Of course not. The modern consumer has “ad-blockers” on their internet browser for a reason. Plus, television advertising is also becoming outdated. More and more people are refusing to watch and subscribe to cable television. Where is their attention-getting directed instead? The internet. Content marketing serves a specific purpose. It is to reduce the consumer’s pain points.
How Does Content Marketing Compare to Traditional Advertising Before the Internet?
The internet and smartphones have become the centerpiece of many people’s lives. As a result, traditional advertising has become outdated. It is the go-to modern marketing strategy that gets companies the best results. Traditional advertising has become outdated for a reason. What is that key reason? It pushes people too much. But that’s okay. You wouldn’t read this article if you wanted to stick with traditional advertising. Instead, it’s best to focus on digital content marketing. They say content is king. And that statement applies more than ever. Why? It’s all about the importance of advertising digital content.
Traditional advertising shoves messages into people’s faces. This is to get them to buy products and services. This means that many potential customers get annoyed. They do not want to get interrupted or feel as though they are being intruded upon. Traditional advertising is often too repetitive. How so? sends the same message over and over again. What is that message? “Hey, you! Put your eyes on me right now!!! Do not look away!!!” Sure, it is beneficial to be persistent when you are advertising. But traditional marketing may do more harm than good for your brand or product. Think of all the traditional advertisements that you have to sift through on a daily basis. Webpage ads. Television commercials. Radio ads. Billboard messages. Magazine ads. The list goes on and on.
The internet and smartphones have become the centerpiece of many people’s lives. As a result, traditional advertising has become outdated. It is the go-to modern marketing strategy that gets companies the best results. Traditional advertising has become outdated for a reason. What is that key reason? It pushes people too much. Traditional advertising shoves messages into people’s faces. This is to get them to buy products and services. This means that many potential customers get annoyed. They do not want to get interrupted or feel as though they are being intruded upon.
Why Is Traditional Advertising Outdated?
Traditional advertising is often too repetitive. How so? It sends the same message over and over again. What is that message? “Hey, you! Put your eyes on me right now!!! Do not look away!!!” Sure, it is beneficial to be persistent when you are advertising. But traditional marketing may do more harm than good for your brand or product. Think of all the traditional advertisements that you have to sift through on a daily basis. Webpage ads. Television commercials. Radio ads. Billboard messages. Magazine ads. The list goes on and on. Burnout occurs when a modern consumer gets subjected to traditional advertisements.
Why Is Internet Marketing (Such As Paid Google Search Ads) Better Than Traditional Advertising?
It’s estimated that over 650 million devices in the world use ad-blocking software. In fact, the use of ad blockers rose by over 30% in 2016. This goes to show that the average consumer wants nothing to do with advertisements. That is why any company must use a lot of creativity. It’s required for advertisements to get views and be effective. Ads should get presented in a unique way in which, on the surface, they do not seem like ads. Otherwise, the consumer is likely to think one simple thought. ‘Get this off my screen now!’
Traditional advertisements are no longer effective in helping potential customers learn. Good luck teaching people about your new products if you only use traditional ads. Again, the modern consumer has no patience for having a product or service shoved in his or her face. That is why companies and ad agencies need to do their best to be less aggressive.
Being gentle will go a long way in preventing potential customers from saying, “Nope!” This is why understanding how to do internet marketing is so important. You and your company’s understanding of what an advertisement can be should get expanded. For example, publish content that will teach your audience how to do something. Or, you can publish content that will inspire and motivate them. Conveying that you have the power to solve someone’s problem works. It is one of the best internet marketing strategies. It will take your brand further than only saying, “25% for the next week only!!! Come in and buy!!!” The key here is determining who exactly your target audience is. If you don’t know your audience, then you are not going to be able to identify pain points. Internet marketing is great because the consumer comes to you.
For example, over time, more and more traffic will get directed at your blog post or video. This allows companies to rest easy. Why? Because they know that steady traffic will occur over the next few weeks, months, or even longer. If the consumer enjoys the content, he or she is likely to keep coming back to your webpage on his or her own. Little or no prompting required.
Why Does Online Consumer Engagement Matter When It Comes to Internet & Content Marketing?
Interaction is also a key benefit of internet marketing. Can a customer interact with a radio or print ad right away? Of course not. He or she has to pull out their smartphone or laptop and go to the company’s website or social media. One of the key benefits of internet marketing is to speed up this process. When the content is right in front of a consumer, he or she can react and interact with ease. This will increase engagement with more than the consumer. But the consumer’s own following.
Let’s use Twitter as an example. Say your company posts the link to a helpful blog post on the company’s Twitter feed. A potential customer, Fred, enjoys reading the content. He re-tweets the link to his 88,000 Twitter followers. Thanks to one prospect (Fred), your post has the potential to get seen. Not by a few, but by thousands and thousands of more people. Now your company can connect with many new prospects that were unknown a mere hour or two earlier.
Engagement makes getting leads and sales more of a natural process. You get to rely less on your sales team having to make hundreds of cold calls every day. That is not to say that a company shouldn’t depend on its sales team. Sales teams are important. But internet marketing serves as an extra way to increase a company’s ROI/profit margins. The message of internet marketing is simple. Offer value on a consistent basis and your organization will reap the rewards over time. That is one of the key tenets of effective internet marketing.
Why Does Marketing & Advertising on the Internet Matter?
By now you should have a better understanding of internet/content marketing services. But you may still not understand why internet marketing can make such a huge difference. You may recognize that there is hype. But you need to understand why that hype exists in the first place. Internet marketing is one of the surest strategies to make your company successful. It is as simple as that. The statistics are very clear and speak for themselves. In 2019, the content marketing industry reached a value of over $315 billion.
91% of companies use internet marketing to increase their revenue stream. This statistic should matter a great deal to you. It suggests that your competitors are likely already doing internet marketing. This means that if your company isn’t, then it’s time to start. After all, content marketing is cheap. It’s estimated to cost about 62% less compared to traditional advertising efforts. Plus, content marketing generates 3 times as many leads compared to traditional marketing. Using a blog is another great example of internet marketing. Companies that use blogs generate about 130% greater lead growth. This can get compared to companies without blogs on their websites. Using published content and blogs will enhance your company’s Google search results. In fact, published content leads to over a 425% increase in indexed webpages on Google. What is the takeaway from this information? Internet marketing gets results. And those results can lead to increased ROI and profit margins for you and your company.
How You Can Use SEO Optimization to Get High-Ranking Google Search Results
Internet marketing is about more than showing off great content. It’s also about creating page after page where people can come to your website to view the content. This is why search engine optimization (SEO) matters so much. It is one of the best online tools to build a global audience. The key to having great SEO is to make sure that each page on your company’s website gets optimized. Optimization refers to Google search recognizing a website. It infers that your website deserves to rank as one of the highest pages.
This can lead to thousands upon thousands of new site visitors per month or even week. SEO has helped many businesses make sales on their products. Why? Because average people are reading on Google search that your website is one of the best. This works great if you own or work at a local business. SEO is the key to securing local customers that can boost your company’s sales numbers.
Do you want to learn more about how to use SEO to make your site appear in search results? If so, you’ve got some great options. You can begin the process by reading our own website’s blog. It features articles about how to make a company’s website rank high across all search platforms. Or, you can pick up the phone and call Internet Marketing Media Services. One of our staff members can go over SEO strategies with you. Our firm can even take the lead and begin the optimization process of your website.
Social Media is Great for Paid Advertising & Content Marketing
Social media and internet marketing/advertising go hand-in-hand. That’s because popular platforms like Facebook and Instagram are great marketing resources. They allow businesses to pay for ads and run all sorts of campaigns. Plus, social media marketing can also take place for free if you don’t want to pay per ad. Paid advertising works great for both local and global content marketing. Some companies even do influencer marketing. This is where a public figure (the influencer) posts about a brand on his or her page. It’s an example of how ad campaigns do not have to focus only on your business. Instead, you can incorporate other brands/people as part of your marketing strategies. Keep in mind that a conversion rate will vary when it comes to social media marketing. Sometimes you have to learn which campaigns work by trial-and-error.
So, what should your first social media marketing/advertising step consist of? You could have your social media manager create a list of strategies. Each strategy can focus on marketing and advertising. This is crucial before testing can take place. The next step is to zero-in on a social media advertising campaign. When doing so, decide which channels you think will benefit your company the most.
Say that your social media manager realizes that your target audience uses Facebook. That means you have to decide if the Facebook campaign should have paid ads. Many companies go this route and get a lot of new leads and sales through Facebook advertising. But do not panic if your Facebook (or other platforms) campaign doesn’t get a high conversion rate. That means you can drop the specific paid ad and start using a different campaign. Instead of Facebook, you could try advertising on Instagram. In fact, Instagram is where a lot of social media influencer marketing takes place. But keep this in mind. You don’t always need an influencer to conduct great Instagram content marketing. And say that your business cannot get results from social media content marketing.
You could try a very different platform such as Google AdWords. Sometimes posting ads through Google AdWords can generate tons of engagement. That engagement of potential customers can lead to having great sales numbers.
Check Out the Blog of Our Agency for More Business Marketing Content
The blog on the IMMS website is a great tool for learning more about internet and business marketing. Consider it as a journal that can help your team find creative ways to drive sales. It simply features articles that can help businesses make money. And the money can get generated on a company’s own terms while getting results. The subjects range from how to boost conversion rates to how to do affiliate marketing. In fact, affiliate marketing is a great tool for both a small business and global company.
Our blog is your guide to more than internet marketing/digital marketing. It is a guide for helping any business succeed. Best of all- it is free to read for all types of professionals. But don’t stay silent if you don’t see the subject you’re looking for in the blog. Instead, you can contact IMMS through any channel: email, phone, or social media. We can then direct you to the right content that can take your brand to the next level. In fact, we don’t want your brand to stay a local brand. We want it to become a global, international brand. And we have internet marketing resources to do so. When you talk to us, make sure you ask us about receiving a free eCommerce guide. Our eCommerce guide contains great campaign strategies on every page.