Top-Rated SEO Company Tips for Success
Do you want to increase the number of online visitors to your company’s website? Do you want to boost your organization’s rankings on Google’s search engine? If so, this article is for you. Our firm journeyed across the United States to reach out to the top-rated SEO companies. Why? To find out how businesses can increase traffic and rankings. Here is the most helpful advice we obtained:
1) Understand who your customers are.
It is hard to create content that will engage your buyers if you do not understand who those buyers are. This means your team must do some research to figure out their personas. Getting into the minds of your prospects and clients is the route to take. Your team should ponder questions such as the following:
-What are they looking for?
-What are they interested in?
-What do they need?
-What makes them feel good?
Keep in mind that your website is for humans to enjoy. And not robots. More than anything, your team must be aware of the challenges that your customers are facing. This is so the content on your website can offer solutions to their problems. This will make your SEO aligned with what your target audience is searching for.
2) Conduct research on keywords.
Before any content gets completed or posted, something has to occur. Your team should have a winning keyword strategy in place. What are the keywords? They are the phrases and words that your target audience types on search engines.
They are the words people look for when they become interested in buying goods or services. They also use keywords when trying to find solutions to their problems. A quality search engine will show relevant content that matches someone’s search. The results come from more than only websites. They also come from images, blogs, graphics, videos, and more.
Thanks to the internet, there are tons of helpful websites to assist you in your keyword research. In fact, Google has it’s own “Keyword Planner.” Other great keyword resources include Ubersuggest and Wordstream. The more you know about how to use keywords, the greater success you will have with SEO.
3) Take advantage of long-tail keywords.
It does not matter what industry your company or organization is in. Ranking high based on the right keywords is a killer strategy to have. But it is not always easy. In fact, it can seem rather challenging and confusing at times. That is why your company should focus less on the most popular keywords.
Instead, it should focus more on long-tail keywords. What are “long-tail keywords?” They are, well, long. They are certain phrases that people go on Google and other platforms to search for. They are very popular. In fact, most search engine results feature tons of long-tail keywords.
Here is an example. Say a hungry person wants to find a restaurant for the evening. Is he or she going to search for “food?” Or, is he or she going to search for “best Mexican food in Dallas, TX?” The answer: the latter. “Best Mexican food in Dallas, TX” is a prime example of a long-tail keyword. The more long-tail keywords in your content, the more likely the content is to rank on search engines.
4) See what your competition is doing.
Once your team has a keyword strategy ready to go, that is only the beginning. It is now time to study your competitors when it comes to each keyword. This is so your team can understand what other companies are doing to rank high. There are plenty of cheap (yet effective) tools that you can use to assist in your research efforts.
One of the top tools? SpyFu. It’s designed to provide specific insights into both organic and paid search initiatives. But do not overdo it when it comes to researching keywords. Sure, the information is helpful. But you have to take it with a grain of salt. What works for one company might not work for you. And vice-versa. Remember, your ideal buyers are unique. Thus, so too, are the keywords they use.
5) Post blogs on a regular basis.
Top-level search engines are always, well, searching for updated content. Companies like Google are more likely to rank websites that get updated on a regular basis. Your company cannot change the content on its main website pages every day. But there is a way around this.
It’s known as content blogging. Taking part in it will help your content get indexed by search engines like Google. But do not get carried away and write random blogs that have little to do with your company. Each blog post should contain plenty of keywords that will help your website rank high. That is why every post should focus on your targeted customer. When coming up with content ideas, ask questions such as:
-What does my targeted customer want?
-What are his or her interests and hobbies?
-What would my targeted customer desire to learn about?
-How can the blog posts benefit targeted customers?
Be sure that your writers use some restraint. You do not want them to stuff each blog full of one hundred keywords. Doing so will make the posts appear contrived and fake. That is why each blog post should focus on one specific keyword. It can appear in the title. The writer can then use less important keywords throughout each article. But the writer should practice moderation.
6) Get rid of content that’s duplicated.
You now know plenty of actions to take that will help your company succeed in SEO. But do you want to know an action that will help it fail when it comes to SEO? Duplicating content from other websites. This is one of the easiest things to do if you want your content to drop in search engine rankings. This is because search engines like Google reward original content. It ranks what it believes to be original and ignores the rest.
When you post content that has gotten copied from another website, Google will flag it. It will either get labeled as a “nonvaluable page” or as “duplicate content.” This does not mean you should feel afraid to use links to other pages. You should still do that if you would like. But make sure that the original source is always referenced. Another way around this is to use 301 redirects. These will help fill the gap from a duplicate page to an original page.
7) Distribute your content the right way.
Make sure that your team gets creative when it comes to using distribution channels. After all, you want as many eyeballs on your content as possible. Here are the best three ways for your company to distribute content:
-PDC: Paid Content Distribution. This one lives up to its name. Why? Because your team will use paid channels to get the content out. This usually involves taking part in a PPC (pay-per-click) advertising model.
-ECD: Earned Content Distribution. This distribution method features third parties publishing or sharing a company’s content. There are a variety of methods for doing so. Here are some. Product reviews. Social media. Media coverage. Posts by guests.
-OCD: Owned Content Distribution. This is when a company posts content to properties that it controls. Here are some examples. Social media profiles. Blogs. Webinars. Email newsletters.
8) Take advantage of internal links.
There is a greater focus on content than there ever has been before. This is why internal linking is so important. It is a strategy designed to increase a company’s SEO ranking. What is an internal link? It serves as a bridge between one of your website’s pages and another on your site. Why should you use internal links on your website pages and in your blogs? There are three main reasons:
- It improves Google’s ability to “crawl” the website.
- Your keywords are able to rank higher.
- Your readers experience improved readability.
The key strategy for internal linking is “going deep.” This means that the provided link doesn’t only go to your homepage. Instead, it directs the site visitor to pages full of content. Or, pages with a topic that is relevant to the original page.
9) Make sure that your URLs get presented in the right way.
There are two adjectives that should always describe your URLs. 1. Optimized. 2. Clean. This is to ensure your content ranks high on SERPs. (These are search engine results pages.) What are the URLs? They are the address of one of the unique pages on your site.
Their purpose is to direct people online toward that site. A lot of thought must get put into how your team builds URLs. For one, they should include your relevant keywords that connect to the content on the site. Second, they have got to be easy to read for your audiences’ sake.
10) Ensure your website gets optimized for smartphones.
The studies and polls are clear. Every year, more and more people are using their phones to find and read the content. That is why your company must stay up to date with mobile optimization. Otherwise, your audience will tune out your site if it struggles to display your content. Mobile sites are now a major hotspot for internet traffic. And that will most likely never change. Having a well-run and organized mobile site is a key factor in getting new conversions.
A recent business study reached an interesting conclusion. When it comes to mobile searches, seventy-percent of people make a unique action. How long before that action takes place? Usually, only one hour. Search engines like Google are continuing to optimize their sites.
They want to make them as friendly to smartphones as possible. So, why not do the same for your website? Giving your users a first-rate experience will convert them into returning customers. Do not panic if you are unsure if your site is mobile friendly. Google has a tool that evaluates URLs to ensure that they get optimized for smartphones.