SEO Agency Los Angeles: How to Drive Marketing Results Through SEO
Welcome to IMMS- the number one Los Angeles SEO agency. Los Angeles, California’s known for many things. Movies, stars, glitz, and glamour. But did you know it’s also a hotspot for SEO agencies with superb marketing strategies? That is because many of the top-grossing companies in the world are in Los Angeles. That is why our team traveled across Tinseltown.
Our experts wanted to learn new SEO and marketing skills. We sat down to interview SEO experts at many top-level organizations. This article is a result of those interviews. Here are the best seven SEO/marketing tips to fuel traffic to your brand’s website.
SEO Tip #1: Use SERPS to Improve Marketing & SEO Efforts
In case you are not familiar with SERPS, let’s spell it out in plain English. Algorithms determine how websites get ranked on search engines. SERP stands for “search engine’s results page.” The purpose is to benefit website publishers that create the greatest online content. This makes it crucial to have an understanding of search intent.
This concept’s related to search engine optimization. There is an easy way to go about SEO. All one must do is study the results that a specific keyword gets in search engines. This will allow you to figure out the difficulties that people searching need solved. We had the pleasure of chatting with Mike Patterson. He is the Head of SEO Content at a top marketing firm in Los Angeles. His team won the Third Annual Los Angeles SEO Award in 2020. Mr. Patterson had the following to say about marketing and SEO.
“Sure, some marketing tools are going to give you a lot of data. But the data is often out of date and incomplete. In fact, it is often biased marketing data. That is why SEOs should combine insights from tools with clues. The clues should be in real-time and correlate to the SERPs. You have got to glance at what is upcoming for Google’s top queries. Do so whenever you take the following three SEO and marketing actions.
- Diagnosing a page with traffic.
- Targeting an SEO keyword you have not used before. 3. Refreshing certain parts of your marketing content. That is how my marketing agency maintains success. And that’s what led us to win the 2020 Los Angeles SEO Award. Your agency can win awards like that too when it concentrates on new SEO strategies.”
Mr. Patterson suggested that organizations should track the following SEO criteria.
- How your website shows up in search engine results. This includes the following search engine optimization factors. SEO jump links. The title of the marketing content. Schema. The date of the marketing content. Meta descriptions for SEO.
- All relevant search/SEO features.
- The marketing web pages that rank the highest. This includes the following agency factors. Directories. Databases. Media sites. Businesses that do marketing.
- Marketing content that ranks the highest for SEO. This includes the following factors. Tutorials. Product pages filled with marketing content. Listicles.
- Where on the page the initial organic search result shows up. This is crucial to achieving SEO results.
SEO Tip #2: Use SERP Overlap Tests the Way Our Los Angeles SEO Agency Does
You are now already taking part in analyzing the SERP. You might as well go ahead and do an SERP overlap test.
This test is great for figuring out many new SEO and marketing strategies. For example, it helps many Los Angeles companies decide what they should target. They often focus on two or more queries with a single piece of marketing content. Do not feel bad if you do not understand what the SERP overlap test is.
We sat down to chat with Marcia Williamson. She is an SEO strategist at a television studio in Burbank, California. Many members of her team formed a Los Angeles SEO agency in 2017. That marketing agency still assists Ms. Williamson to this day. Plus, she has launched two of her own SEO companies. Below is how she described conducting the SERP overlap test for marketing purposes.
“You begin by doing a search in Incognito Mode. Search for Keyword X. Next, do another search for Keyword Z. Your SERPs might look dissimilar. You can tell if the top-ranking SEO pages do not look the same. You can also tell if Keyword X ranks number one. But Keyword Z ranks way lower.
This means Google SEO reacts to the queries in a different manner. They each have a different intent. But if the SERPs contain overlap, that is a great sign. That means the search engine views the two queries as being like one another. This is perfect for boosting your search engine optimization.”
SEO Tip #3: Focus on Featured Snippets for Marketing Like Any Los Angeles SEO Company
Los Angeles SEO agency after agency studies use feature snippets. They affect marketing and SEO results. So, what are feature snippets? Search engines use them to give people answers to queries. They do so right on the search results page. This is to prevent people from having to check out another page.
Their questions get answered fast. This has made a huge difference when it comes to getting organic search results. (And it also applies to SEO: search engine optimization.) This means companies must do all they can to try to rank high through SEO. A key strategy for doing so is writing posts that answer people’s questions. This will increase the relevancy of the keyword someone inputs. Plus, it helps with marketing purposes.
It is a great strategy for obtaining featured snippets. This is why blog posts have to get organized and formatted in the manner that Google prefers. This is so Google’s algorithm can tell that your blog has answered a question that many users ask. It may mean you have to use specific coding. That coding serves a great purpose for SEO and marketing. It makes your featured snippets stand out from the competition. This is how many SEO companies get to the next level.
We spoke about SEO featured snippets with Jim McBride. He is a technology executive at a social media company in Venice, California. He has received many Los Angeles SEO Awards. (And he’s considered a top marketing agency guru.) Here is what Mr. McBride had to say. “If you want to save your company a lot of guesswork, featured snippets help. All you have to do is target the snippets by way of crafted, formatted sections.
This will help out your marketing content. And the featured snippets will rank high through SEO. But make sure that your code is consistent and not too busy. Next thing you know, you’ll get on the right track to having winning snippets. You’ve got to make your code as lean as possible. This is crucial for SEO and marketing success.”
SEO Tip #4: All Marketing Content Needs SEO According to Los Angeles Firms
Many Los Angeles SEO organizations create on-page marketing content. What does on-page SEO mean? It is the action of optimizing marketing pages on your website. The way to do so is to feature front and back-end components. Those components serve a specific SEO purpose.
It is to ensure that your marketing content ranks high in search results. We spoke to Robert Estes about the main components your team should keep in mind. Mr. Estes is an IT consultant. He assists financial holding companies across Los Angeles. He’s also the recipient of the Los Angeles Search Engine Optimization awards.
Mr. Estes suggested examining the following components that apply to SEO and marketing.
- Internal linking for SEO.
- Headers for all marketing content.
- The titles of marketing pages.
- The URLs for marketing pages.
- Alt-text on images for SEO purposes.
- The speed of the website. (This affects search engine optimization.)
- Marketing content is as high-quality as possible.
- Marketing markup that is as structured as possible for SEO.
- Meta descriptions that have a reputation for boosting SEO rankings.
The takeaway from Mr. Estes’ wisdom is that your brand’s marketing copy must get optimized. Otherwise, it is almost impossible for your pages to rank through SEO. It is a three-step SEO and marketing process.
- Including the SEO target keyword in your marketing content.
- Ensure that the marketing content is relevant for SEO.
- Answer all questions that people have. A search engine then analyzes this three-step SEO process. Why? To make sure the marketing pages include everything important. This is search engine optimization in a nutshell. Los Angeles SEO has never been the same since these tactics became popular.
SEO Tip #5: Any Agency Must Focus on Certain Types of SEO Keywords
Los Angeles SEO agency after agency focuses on SEO keywords. There are two types of SEO keywords that demand your brand’s attention. Low volume keywords and high volume keywords. Both have a huge impact on a company’s marketing results.
The organic search strategy can seem daunting at times. But you cannot let it become more complicated than it needs to be. The main factor is to target SEO keywords that consist of a customer’s complete journey. Both high and low volume SEO keywords apply to it. We spoke to Anna Allen about the keywords.
She is a technology/SEO specialist at a movie studio in Culver City, California. She has won many Los Angeles area marketing awards. She plans to launch a Los Angeles SEO company in 2022. Below is what Ms. Allen had to say.
“What are the SEO keywords that are usually higher volume? They are your early interest SEO keywords. The lower volume ones are later-interest SEO keywords. Why? Well, audiences for marketing get more specific by the day. That is why you cannot feel fearful about going after low volume SEO keywords.
Especially if they can turn your marketing traffic into potential buyers. So, you have got to get creative with marketing and SEO. You have to get creative as you can when you go after high volume SEO keywords. I’ll give you an example of my SEO marketing tactics. I used to be the editor of a Los Angeles technology blog.
I assigned topics that were different from the usual ones. This led to an increase in SEO search volume. Our marketing improved due to standing out from the crowd. We then could use more keywords for SEO purposes.”
SEO Tip #6: A Los Angeles SEO Firm States That Marketing Is About Pruning
Los Angeles SEO companies enjoy doing pruning for marketing. In fact, almost all SEO companies conduct pruning. What do we mean by this? Say your brand experiences long timeframes of growth. That means it is time to prune the content. This is the act of reducing the total number of pages that get indexed. You can do so by getting rid of outdated marketing content that is low in quality.
Remember, if something does not add value to your website- trash it. A Chief Strategist at a Los Angeles SEO agency, Brian Reeves, spoke to us about this. Below is what Mr. Reeves said about SEO and marketing.
“Say you’ve had a lot of marketing growth over time. That’s great. But now you have got to prune the marketing content. The longer you work with SEO, the more stuff you pick up on. And here is one thing I’ve picked up on that matters a lot. The more a website grows, some of the content is going to fail.
That’s okay when some marketing content doesn’t perform well. It means you’ve got to do an SEO audit on your website. Do so by identifying pages that do not drive adequate traffic. Not to mention, watch out if conversions and backlinks aren’t getting driven. In this case, go ahead and unpublish the content. This has another great SEO benefit. It will boost the speed of your website.”
SEO Tip #7: Make Web Pages Consolidated Like Any Quality Los Angeles Marketing Company
There are two keys to consolidating the pages of marketing websites by using SEO. 1. Using canonical tags for SEO. 2. Using redirects for SEO. Site audits often show you pages that have content like your own. Once you see it, it’s time to do some consolidating. We spoke with Brian Rodriguez, the President of a major SEO agency in Los Angeles.
His agency won the Los Angeles Search Engine Optimization Award in 2019. Below is what he said about consolidation.
“Say your team does a lot of content production. What’s the number one common byproduct that you get back? It is having the same or duplicate content. Who wants various parts of a site producing the same thing? No one. It can ruin traffic to your site thanks to search engine results.
That’s why you’ve got to redirect your poor-performing pages to an improved one. This is search engine optimization 101. The improved page can still feature similar information. But your marketing and SEO results will improve.”
Our Los Angeles Agency Supplies Marketing & SEO Resources
SEO marketing matters. And IMMS is all about supplying clients with award-winning marketing strategies. Our marketing strategies enable companies to boost their SEO rankings. If you need the help of a marketing agency, look no farther than IMMS. In fact, we’re ranked as the top marketing agency in Los Angeles.
Plus, we’re also a verified Los Angeles SEO agency. But SEO and marketing tactics aren’t only for Los Angeles companies. Search engine optimization is for everyone. That’s why supply SEO and marketing resources to companies around the world. All you need to do is tell us where you’re struggling when it comes to marketing. We’ll then send you guides and tools to help you succeed.
Each guide and tool includes SEO boosting features. When it comes to search engine optimization, IMMS is number one. And our agency is ready to show you why. Other Los Angeles SEO organizations are no match for us. If you need help with SEO and marketing, we’ve got you covered.
Contact Our Agency Today About the SEO Services of Our Los Angeles Marketing Efforts
Thanks so much for reading about SEO and marketing tactics of Los Angeles SEO agencies. Use the seven tips in this article to take your SEO/marketing abilities to the next level. After all, these strategies get used by the top SEO agencies and companies in Los Angeles. Do not hesitate to contact our agency if you have any questions about marketing or SEO. Our agency gets consideration as one of the best marketing companies in the world.
We started out as only a Los Angeles SEO agency. We were the go-to destination for Los Angeles search engine optimization. Well, we still have all our top-rated search engine optimization tactics. But we apply those SEO tactics to companies across the US. Any other marketing agency can only go through the motions. Instead, our Los Angeles team goes the extra mile for high quality SEO results.
The experts in our agency won’t rest until every client has the marketing tools for long term success. We would also like to thank the Los Angeles SEO experts for contributing to this article. Their input has made our agency stronger. The SEO experts helped us find new ways to use marketing and SEO.
We now intend to provide that expertise to our own clients. Some are in Los Angeles. Others are across the world. Either way, we’ve got exclusive SEO and marketing strategies that get results.