How to Get Noticed on Instagram
Have you been on Instagram for at least a few months?
Yet, you don’t have many followers?
If so, do not despair. There are some Instagram shortcuts that you can take. In fact, that is the purpose of this article. Here are the best eight tips to help you get noticed on Instagram.
Instagram Tip #1: Only Post the Best Photos/Video Content You Have
A great way to gauge what to post on Instagram is to look at other accounts. Look at your peers’ Instagrams. Look at rival companies’ Instagrams. Look at celebrities that you admire and each Instagram account you like. The more you look at successful accounts, the better understanding you will have for what to do. You will realize how to improve your Instagram. Next, it is time to put yourself in the shoes of your followers.
This involves examining your account to determine what you like and dislike about it. Take your time and go photo by photo. You will start to get some ideas for Instagram changes that need to occur. Consider which photos people enjoy and which photos do not get traction.
Your goal should be for people to feel blown away when they go to your Instagram. That is why every picture should be as close to perfect as you can make them. This does not mean you have to take photography classes. (After all, the camera in an iPhone [and the photos] becomes more powerful every year.)
It means you should always do the best you can with your photos. For example, stop posting random selfies that you did not put much thought into. If you represent a company, stop posting misspelled slogans about uninteresting topics. You have got to focus. And focusing does not mean deciding to take a certain action. It means saying “no” to many potential ideas. In this case, say “no” to any picture that you do not love. If you do not love it, can you expect anyone else to that views your Instagram?
Instagram Tip #2: Choose the Right Social Niche
Your goal is to get more Instagram followers. But that goal is not specific enough. You must take the time to figure out what type of follower you want. There must be some certain type of follower that you desire above others. For example, say you run the Instagram account of a basketball shoe company. This means you do not even need Instagram followers who love shoes. You need followers who love basketball shoes.
Say you run the account of a restaurant. That means you need to find foodie followers. Better yet, you should find foodie followers that live and work nearby. This is so you can convert your followers into customers over time. What is the key reason people unfollow Instagram accounts? It is that the pictures they see on the app every day do not resonate with them. That’s why a basketball shoe Instagram account shouldn’t add followers who enjoy ballet. So, become aware of who your Instagram photos/posts resonate with or pay a PR media firm like us to do the work.
Instagram Tip #3: Make a Unique Aesthetic
What is one key reason people continue to follow an Instagram account? It is more than only enjoying the photos on your profile. It has to do with loving the aesthetic of the account. This means that they enjoy the style of the pictures that are getting uploaded. The key to creating a great aesthetic is staying consistent. Otherwise, there is no aesthetic. For example, posting all your pictures in a black and white filter is a unique aesthetic. That aesthetic gets ruined once you start experimenting with different filters and styles.
Take some time to figure out what Instagram aesthetic will benefit you or your brand the most.
Do you want to use pastel colors?
Do you want to focus on symmetry?
Do you want all your pictures to be set outdoors?
Asking yourself questions like these will go a long way in finding the right style.
But do not put too much pressure on yourself and think the aesthetic has to last forever. Even the most popular accounts change up their aesthetics on a routine basis. You (and your account) should be free to evolve as you please. But ensure that the evolution doesn’t occur more often than every few months, if not longer. The more consistent your style is, the more comfortable your followers will be with you.
Instagram Tip #4: Make Hashtags
Hashtags are one of your primary weapons for getting your posts exposed to new people. They increase the odds of people engaging and interacting with your content. Not to mention, hashtags increase the likelihood that you will get new followers. Instagram limits the number of hashtags that you can use per post. Their magic number is thirty.
So, what are you waiting for? If you want to gain a following over time, get use 30 hashtags on each of your posts. Why not?
The worst that can happen is that your hashtags won’t get noticed. Be creative when you select your hashtags for every post. It is easy to use generic hashtags.
For example: #love #food #business #style
Generic hashtags like these will not get you as much traction. Why? Because they get used millions of times by people around the world every day.
Your #love post will be the newest #love post for about half a second at the most. What is the solution? Whenever you start typing a hashtag,
Instagram starts offering suggestions for other hashtags. Take your time and browse the suggestions for each hashtag. But make sure that each one is one-hundred percent relevant to your content. Keep your creative juices flowing and use different hashtags for each post. Believe it or not, your followers will take the time to read your hashtags. The last thing you want is for them to get bored with your content. Once they get bored, they won’t want to view your Instagram content any time soon.
Instagram Tip #5: You Don’t Want to Post Too Often
The more followers you get, the more there are to lose. That is why you should show some restraint when it comes to posting photos. Most “social media gurus” agree on one specific notion. No one should post more than three or four pictures or videos in twenty-four hours. There are no exceptions to this. You are all but guaranteed to lose followers when you post more than three or four a day. But that is not good enough.
It is as bad to upload pictures at the same time. That is why you should remember to space out your content over time. For example, your first post can take place at 8 a.m. or so. Your second post can happen at 1 p.m. or lunchtime. And your last post of the day can be at 7 p.m. or dinner time.
This keeps your name or brand relevant every day without any potential overkill. Do not make an excuse not to do this if you are a busy bee. There are apps, such as Buffer and Later, in which your posts can get scheduled and go out at the time that you want them to.
Instagram Tip #6: Get Engaged With Your Followers
Keep in mind that Instagram is not all about you. It is, indeed, a social network. Thus, to achieve success, it is best to interact with your followers on a consistent basis. A little social interaction can go a long way. It can build rapport with people who enjoy your social content. For example, always make an effort to reply to comments on your posts.
When you do not respond to someone, it sends the message that your time is too valuable for him or her. Most people receive a notification when you reply to a comment. Much like getting a “like” on a post, your comment will give that person’s brain some dopamine. But there are other ways to boost your interactions on Instagram. One way is to follow hashtags that are relevant to you or your brand. Take some time to comment on these posts. This will do one specific thing for you. It will put you on other people’s radar. As a result, more accounts will follow you.
Instagram Tip #7: Post Stories
The Stories feature on Instagram has become very popular. And they are another great way to boost your engagement. Unlike regular posts, there should be no limits to how many Story posts you make per day. Well, stop at around fifteen per day or so. Stories are a great way to share more content that is not polished enough to go on one of your regular posts. Stories serve as a behind-the-scenes look into people’s lives or a brand’s happenings of the day. There is also a huge benefit with Stories that regular posts lack. You can place links to your website (or other social media accounts) into your Stories. This is the best way to drive your followers wherever you want them to go.
Instagram Tip #8: Upload Lots of Photos in the Same Post
Say you have tons of pictures from a photoshoot that you want to post. But you have read this article and know that you should not make too many posts per day. The solution? Include up to ten images in a single post. (Instagram allows posts to contain up to ten pictures or videos.)
Keep in mind that there can only be one caption. So, make sure that your caption references your many pictures and videos. Otherwise, your followers may not even realize that the post has more than one photo. Your followers can then swipe through the content from left-to-right. This allows you to upload up to ten times as much content per post. For example, your first picture can be your best shot. But the other pictures can be behind-the-scenes snapshots from the photoshoot. This is a better strategy than posting tons of similar-looking photos on your profile.
Instagram Is the Perfect Marketing Content Platform
Instagram has become a great resource for marketing and PPC advertising. But it’s about more than posting hashtags for getting noticed. Social content marketing is about making people take interest in your professional brand. That interest can lead to people reading the content on your website. Once there, people will realize that your content can improve their lives. In other words, they’ll want to buy what you have to sell.
There is no magic algorithm for social media marketing and advertising. Instead, it’s about making social posts that connect with a target audience. This leads to a boost in engagement that must get maintained. The management of many brands assumes marketing/advertising doesn’t apply to Instagram. But they are wrong. Instagram engagement has never been more popular than it is now. But to thrive, you’ve got to recalibrate your social marketing and advertising strategies.
Social media marketing and advertising can guide any brand toward a boost in profits. But brands have to make social posts that connect with people. That’s why you should put a lot of thought into your marketing and advertising photos. These days, anyone can use an iPhone to create captivating photos or videos. And you don’t need photography lessons to do so. But you do need a marketing plan that incorporates photo and video ads. These ads will make people interested in reading the content below each photo. (Apply the same mentality with your Stories. Stories are great for both marketing and advertising.)
Once you have the right content that connects, customers can take the next steps. So, make sure your social media manager/director is aware of your marketing plan. His or her posts should align with the advertising guide your company creates. If you don’t have a guide, go page by page until you create one. Next, have a manager/management to assess the advertising or marketing guide. See what he or she says about the content. The guide should outline plans for each social platform. For example, you’ll want to have separate content for Instagram that won’t work on Facebook. Also, let your team sprout new ideas that can get applied to marketing and advertising.
Our Firm Uses SEO to Make Instagram/Social Content Stand Out
Did you know that SEO content can help your brand get noticed? If you want your website to become overrun with engagement, consider SEO tools. There are many social tools for SEO. In fact there’s even an algorithm component to SEO advertising and marketing. You want your Instagram or Facebook to sprout up fast when people search for content. That’s why SEO matters. It prevents other brands from listing their social content before your own.
Plus, you can also apply SEO to page after page on your company’s website. This way, it won’t matter if someone is using Google on a computer or iPhone. Either way, their search terms can link to your marketing content. Everyone wants to become noticed on Instagram these days. But most of those people do not recognize how SEO can get you noticed fast.
Here are some SEO related social marketing concepts our team can help you learn.
- Why making a reply after reply to people who comment can boost SEO.
- How the right photo and video aesthetic can boost engagement.
- How to optimize your Instagram and Facebook profile for SEO Tips.
- A list of brands who boosted their SEO results thanks to social media marketing.
- Why the management of most brands does not know how to use SEO.
- Why Facebook is becoming a great advertising and marketing resource.
- The secret algorithm Google uses to help brands have social engagement.
- Why some photos get better SEO results than other photos.
- How to take professional photos with an iPhone.
- Why making page by page social posts on websites matters.
- A hidden Facebook and Instagram algorithm that can make a brand’s profile stand out.
Use the Above 8 Tips to Get Noticed on Instagram
Use the tips in this article to help gain a following on Instagram. Are you going to see improvements overnight? That is doubtful. But the key here is to stay consistent so people will notice you. Even tinkering with your account for fifteen minutes every evening will go a long way over time. The next thing you know, your follower numbers could begin to increase. Who knows. You or your brand’s revenue might also increase. If you have any questions, do not hesitate to contact our professional marketing team. You’re welcome to call us at any time.
From January 1st to December 31st. Our experts will listen as close as they can to your concerns. They’ll then create a custom social marketing guide with SEO features. The guides help teams connect with people on Instagram, Facebook, and other platforms. Our team has worked with brands on Instagram across the world. From McDonald’s to Elley Duhé to the Los Angeles Lakers. And we’re ready to help you and your own brand achieve lasting Instagram success.