Get Noticed on Instagram: 8 Tips to Help You Build a Following
Have you been on Instagram for many months? But you do not have many followers? If so, do not despair. There are some shortcuts that you can take. In fact, that is the purpose of this article. Here are the best eight tips available to help you get noticed on Instagram.
1) Only post the best pictures that you have.
A great way to gauge what to post is to look at other accounts. Look at your peers. Look at rival companies. It looks at celebrities that you admire. The more you look at successful accounts, the better understanding you will have for what to do. You will realize how to improve your account.
Next, it is time to put yourself in the shoes of your followers. This involves examining your account to determine what you like and dislike about it. Take your time and go photo-by-photo. You will start to get some ideas for changes that need to occur.
Your goal should be for people to feel blown away when they go to your Instagram. That is why every picture should be as close to perfect as you can make them. This does not mean you have to take photography classes. It means you should always do the best you can.
For example, stop posting random selfies that you did not put much thought into. If you represent a company, stop posting misspelled slogans about uninteresting topics. You have got to focus. And focusing does not mean deciding to take a certain action. It means saying “no” to many potential ideas. In this case, say “no” to any picture that you do not love. If you do not love it, can you expect anyone else to?
2) Choose a specific niche.
Your goal is to get more followers. But that goal is not specific enough. You must take the time to figure out what type of follower you want. There must be some certain type of follower that you desire above others. For example, say you run the Instagram account of a basketball shoe company.
This means you do not even need followers who love shoes. You need followers who love basketball shoes. Say you run the account of a restaurant. That means you need to find foodie followers. Better yet, you should find foodie followers that live and work nearby.
This is so you can convert your followers into customers over time. What is the key reason people unfollow Instagram accounts? It is that the pictures they see on the app every day do not resonate with them. That’s why a basketball shoe account shouldn’t add followers who enjoy ballet.
3) Create a unique aesthetic.
What is one key reason people continue to follow an Instagram account? It is more than only enjoying the pictures. It has to do with loving the aesthetic of the account. This means that they enjoy the style of the pictures that are getting uploaded. The key to creating a great aesthetic is staying consistent.
Otherwise, there is no aesthetic. For example, posting all your pictures in a black and white filter is a unique aesthetic. That aesthetic gets ruined once you start experimenting with different filters and styles. That is why you have got to take some time to figure out what aesthetic will benefit you or your brand the most. Do you want to use pastel colors? Do you want to focus on symmetry?
Do you want all your pictures to be set outdoors? Asking yourself questions like these will go a long way in finding the right style. But do not put too much pressure on yourself and think the aesthetic has to last forever. Even the most popular accounts change up their aesthetics on a routine basis.
You (and your account) should be free to evolve as you please. But ensure that the evolution doesn’t occur more often than every few months, if not longer. The more consistent your style is, the more comfortable your followers will be with you.
4) Take advantage of hashtags.
Hashtags are one of your primary weapons for getting your posts exposed to new people. They increase the odds of people engaging and interacting with your content. Not to mention, they increase the likelihood that you will get new followers.
Instagram limits the number of hashtags that you can use per post. Their magic number is thirty. So, what are you waiting for? If you want to gain a following over time, use thirty hashtags on each of your posts. Why not? The worst that can happen is that your hashtags won’t get noticed.
Be creative when you select your hashtags for every post. It is easy to use generic ones. For example: #love #food #business #style
Generic hashtags like these will not give you as much traction. Why? Because they get used millions of times by people around the world every day. Your #love post will be the newest #love post for about half a second at the most. What is the solution?
Whenever you start typing a hashtag, Instagram starts offering suggestions. Take your time and browse the suggestions for each hashtag. But make sure that each one is one-hundred percent relevant to your content. Keep your creative juices flowing and use different hashtags for each post. Believe it or not, your followers will take time to read your hashtags. The last thing you want is for them to get bored with your content.
5) Refrain from posting too much.
The more followers you get, the more there are to lose. That is why you should show some restraint when it comes to posting photos. Most “social media gurus” agree on one specific notion. No one should post more than three or four pictures or videos in twenty-four hours.
There are no exceptions to this. You are all but guaranteed to lose followers when you post more than three or four a day. But that is not good enough. It is as bad to upload pictures at the same time. That is why you should remember to space out your content over time. For example, your first post can take place at 8 a.m. or so.
Your second post can happen at 1 p.m. or lunchtime. And your last post of the day can be at 7 p.m. or dinner time. This keeps your name or brand relevant every day without any potential overkill. Do not make an excuse not to do this if you are a busy bee. There are apps, such as Buffer and Later, in which your posts can get scheduled and go out at the time that you want them to.
6) Engage with your followers.
Keep in mind that Instagram is not all about you. It is, indeed, a social network. Thus, to achieve success, it is best to interact with your followers on a consistent basis. A little interaction can go a long way in building rapport with those who enjoy your content.
For example, always make an effort to reply to comments on your posts. When you do not respond to someone, it sends the message that your time is too valuable for him or her. Most people receive a notification when you reply to a comment. Much like getting a “like” on a post, your comment will give that person’s brain some dopamine.
But there are other ways to boost your interactions on Instagram. One way is to follow hashtags that are relevant to you or your brand. Take some time to comment on these posts. This will do one specific thing for you. It will put you on other people’s radar. As a result, more accounts will follow you.
7) Take advantage of the “Stories” feature.
Stories on Instagram have become very popular. And they are another great way to boost your engagement. Unlike regular posts, there should be no limitations to how many Story posts you make per day. Well, stop at around fifteen per day or so.
Stories are a great way to share more content that is not polished enough to go on one of your regular posts. Stories serve as a behind-the-scenes look into people’s lives or a brand’s happenings of the day. There is also a huge benefit with Stories that regular posts lack. You can place links to your website (or other social media accounts) into your Stories. This is the best way to drive your followers wherever you want them to go.
8) Upload many images in the same post.
Say you have tons of pictures from a photoshoot that you want to post. But you have read this article and know that you should not make too many posts per day. The solution? Include up to ten images in a single post. (Instagram allows posts to contain up to ten pictures or videos.) Keep in mind that there can only be one caption. So, make sure that your caption references your many pictures and videos.
Otherwise, your followers may not even realize that the post has more than one photo. Your followers can then swipe through the content from left-to-right. This allows you to upload up to ten times as much content per post. For example, your first picture can be your best shot. But the other pictures can be behind-the-scenes snapshots from the photoshoot. This is a better strategy than posting tons of similar-looking photos on your profile.
Use the tips in this article to help gain a following on Instagram. Are you going to see improvements overnight? That is doubtful. But the key here is to stay consistent. Even tinkering with your account for fifteen minutes every evening will go a long way over time. The next thing you know, your follower numbers will begin to increase. Who knows. You or your brand’s revenue might also increase.