Dentists on Facebook: Help with Facebook Ads & Marketing to Get New Patients
Do you think that Facebook ads do not matter for dentists? Think again. We are Internet Marketing Media Solutions. One of the specializations of our firm is ensuring that companies get the most out of their ads. Here is one of our unofficial mantras. “Our clients’ industry doesn’t matter. Their profit does.”
This page conveys how Facebook ads affect the dental/orthodontic industry. In fact, they affect brands in all industries. If you are a dentist or orthodontist, you are in the right place. Or, if you want to learn how to target Facebook ads—keep reading and enjoy. IMMS’ dental Facebook ad targeting tips will help your brand thrive. Next thing you know, dentists like you could make more money per year. And it all starts by having an effective dental Facebook page.
Our Dental Facebook Advertising Strategies Helped a Dentist Get Over $100k in a Month
No, your eyes have not deceived you. You read that right. Last year, IMMS partnered with a Los Angeles, CA dental/orthodontic practice. We had written some great Invisalign Facebook ads copy a month earlier. So, the excitement was in the air at our firm. The orthodontist’s business was suffering. The dentists needed help fast. Our team ran a standard evaluation.
It concluded that their dental social media presence needed improvement. Page after page could get added to their website and social media through SEO. We determined they’d increase the number of leads/patients by advertising on Facebook.
Our team advised the dental practice to spend a little over $500 on Facebook advertising. Within a month, dental advertising generated over $100k in revenue. Now, this is more than a dentist Facebook ad case study. This is an example of the power of social media marketing.
It can attract the target audience after the target audience. Why did Facebook dental advertising work so well? It’s very simple. The days of TV commercials and radio spots are almost a relic of the past. Instead, dental Facebook posts are where your new potential patients are. The posts are helping dentists across the country increase their profits and ROI.
The Four Benefits of a Facebook Page Advertising/Marketing Post
Here are the four main benefits that dentists on Facebook can receive. These benefits exist thanks to Facebook marketing and advertising.
- Targeting of very specific dental demographics for each dentist.
- Faster marketing results than other advertising platforms for dentists.
- Facebook is cheaper than other advertising/marketing platforms for dentists.
- Facebook marketing and advertising is easy for dentists to track and measure.
We know that any dental practice’s main goal is to focus on the care of patients. That’s what positions every dentist to make a living. But Facebook makes it a breeze to also focus on dental marketing. In fact, Facebook helps dentists share their posts with ease.
The Key Is for Your Dental Facebook Page Advertising to Have the Best Offer
Facebook advertising campaigns rarely work unless there is a cost-effective offer. Let’s use this particular dentist/orthodontist in LA as an example.
Our firm helped him come up with a can’t-resist offer. It was: “1,500 dollars off braces.”
Does this offer sound almost too good to be true? Many Facebook users thought so. That’s why they called and emailed the practice to find out more. This would not have been the case if the offer had been lower. For example, “$50 off braces” is an ad that would have gotten ignored.
Why do amazing offers matter on Facebook so much? One of the key reasons is due to Facebook having almost two billion active users every month. But almost none of them, of course, are on Facebook to browse advertisements. They want to scroll through their feeds to see what their friends and family have been up to. But, when they see a mega-ad like this, their eyes are going to get big. What is the key lesson here? Say your business wants to succeed with dentist ads on Facebook.
There’s a mindset that it must have. It is: ‘go big or go home.’ And our firm, IMMS, can help your company get big fast.
Use Free Video to Your Company’s Advantage With a Facebook Marketing Ad
Our firm did much more than recommend that an LA-based dentist use Facebook ads. We guided the dentist through each step of the process. One of those key steps was filming a killer video ad. Thanks to technology, it has never been easier for companies to develop video content. Especially content that gets results. You do not need to hire a Hollywood studio. Instead, you can hire IMMS.
Our team began the process by writing a quick, to-the-point script. (We are the best marketing experts, after all.) Next, we brought in a budget-conscious videographer to film the ad. We then had an editor make the ad as crisp as possible. Next thing you know, the video received hundreds of thousands of views.
This is an example of grassroots marketing. It’s a key factor in making targeted Facebook ads so effective. Combining a great video with a great offer led to thousands of lead conversions. You see, Facebook admits that it prioritizes posts that feature videos. These videos play on people’s feeds without them needing to click on them. Videos are a lot more eye-catching than having to read ad copy.
The key is to put subtitles in your video so the sound does not need to be on. In fact, this next statistic is crucial. More than eighty percent of Facebook users see videos with their sound turned off. This is a sign that many people use Facebook at work.
Ad Targeting by a Social Media Team on a Dental Facebook Page Can Get Results
IMMS team members pride themselves on being masters of Facebook targeting. This means they know how to reach the demographics that will benefit their clients the most. Step one: They identify the big fish. Step two: They go to the right pond. Reaching a target audience is what led to this orthodontic practice achieving success. Without the right target audience, it would not have netted over $100,000 in one month.
Our team was able to target people within a three-mile radius of the practice. Next, they used more specific criteria to narrow the field. For example, they targeted moms and dads who had the income to afford getting braces. You see, our firm uses advanced targeting methods that our competitors do not have access to. The more specific the targeting, the greater chance to get desired results. If your brand needs to learn how to target prospects, we are only a phone call away.
Another Practice for Having Successful Dental Facebook Posts? Following Up With Potential Patients
Our team went the extra mile with the orthodontist ad by creating a landing page. This landing page allowed interested prospects to fill out their information. (Name, email, and phone number.)
The $1,500-off e-coupon arrived in inboxes as soon as each prospect completed their form. The staff at the practice got notified every time a form was complete. This allowed their team members to contact each prospect the day of each signing. IMMS even provided a custom script to ensure the orthodontic team knew what to say. (The staff at IMMS has one of the strongest sales backgrounds in the United States.)
Thanks to the collaboration process, the orthodontist staff converted many leads into customers. Next thing you know, over $100,000 was in the bank. The practice credited IMMS with tracking and qualifying their leads. Remember, following up and tracking are important. They are the two key aspects of any successful Facebook advertising campaign.
Boost the ROI of Your Dental Practice Through Facebook Posts
Keep in mind that Facebook advertising is cost-effective. You do not need to net $100,000 in a month to still reap the rewards of Facebook ads. But our firm will do everything in our power to ensure you make as much money as possible. We are masters of more than orthodontic Facebook posts.
We are experts at everything that is advertising and marketing related. Contact us today to find out more information about how we help your brand grow and profit. Our firm’s mission is to boost the three most important letters related to your company: ROI. And we won’t rest until we do.
If you thought your Facebook page didn’t matter, you’re in for a surprise. A company’s Facebook page can serve as a secret weapon toward having more ROI.
Facebook Is One of the Best Social Media Marketing & Advertising Platforms
That’s right- Facebook is full-scale marketing and advertising platform. And its features apply more to dental Facebook success than many people realize. After all, the main job of a dentist is, well, dentistry. But we’re now in the third decade of the second millennium. It’s time for dentists that want more patients to take action. And there can do so through a variety of social media platforms. But don’t jump on Instagram or any other social media. Instead, begin by advertising your services on Facebook.
Sure, you can’t expect to get a full list of new dental patients in days. But consistent Facebook marketing can lead to big results. The key is to tailor your advertising to a certain sector of new patients. For example, you can start by reading summaries of who your current patients are.
Reading their demographic information will clue you on what they would like or not like. This will help you choose what to include in your new advertising content. One new patient might get interested in a different service than another patient. But it depends on the type of patients your dental practices choose to target.
The key is for your Facebook marketing ad post page to look simple. No one will choose to read your Facebook ads if there’s too much free content.
One solution is to read what your competitors’ dental Facebook ad post says. The ad might promote their service in a way that could inspire your potential patients. Sure, it might not give you the full story. But viewing other dental Facebook posts will help you build social strategies. Click on “Read Full Post” so you can choose Facebook content to build. You can then build the strategies toward your dental Facebook ads.
One reason dentists love advertising on Facebook is that ads are easy to post and share. Just make sure you encourage people to click on “Read Full Post.” This will clue people in to read each social media post. You can also edit each post even after you share your ad with your targeting demographic. Facebook makes editing a post easy for every dentist.
Our Team Will Help You Build Facebook Ad Posts
Dentists on Facebook across the country turn to IMMS for Facebook marketing help. Why? Because we know how to conduct winning marketing for the service of any dentist. All you need to do is tell us what you envision for your marketing campaign.
Our team can then help you build any type of social advertising structure. And we’ll make sure your Facebook advertising budget gives you the best options. We do more than help our clients with written Facebook posts and blog posts. We also help them create video after video of new advertising content. In fact, it’s not as complicated to create a Facebook ad video as most dentists assume. And we’ll help you create ads that turn plenty of heads.
IMMS partners with the best leading marketing and advertising organizations. They can film and edit your ads in a way that won’t bankrupt your budget. And if you need to practice creating ads, you’re in the right spot. Lauren Johnson is the Head of Facebook Advertising at IMMS. Lauren has spent almost ten years helping professionals with Facebook advertising.
And she is ready to assist any dental practice in the US. There are no limitations to the service of her team. Their goal is to create a Facebook campaign that leads to increases in revenue. Each campaign will attract a new target audience that will want to head over to your dental practice. Plus, IMMS uses advanced SEO techniques on every Facebook ad campaign. (And on every Facebook page we work on.) SEO (search engine optimization) can help more people see your Facebook posts.
Contact Us for Free Dental Facebook Page/Social Media Advice & Check Our Our Blog
Are you ready to apply world-class ads onto your dental Facebook page? If so, our firm is ready to help you attract many new patients to your practice. Please give us a call to find out more about our social media services. We used advanced marketing and advertising techniques that dentists across the country love. So, why do they love our Facebook marketing and advertising strategies?
Because every client who’s a dentist says the strategies lead to having new patients. And the more people who use your services, the more money you’ll have in your pocket. Remember- it all starts with one Facebook ad. The more ads you create, the better each Facebook ad will get.
Also, feel free to check out the IMMS blog. It features articles on new ways to attract customers through social ads. Post by post, we want your social marketing techniques to get results. That’s why each blog post gets jam-packed with the best practice for marketing.
They apply whether you need dental Facebook help or something else. Each blog page and post is free for you to read and share with the rest of your dental practice. And if you have any questions about marketing, we’re only a phone call away. We look forward to helping dentists like you find long-lasting marketing solutions. And we can share our marketing strategies at any time.