Dentists on Facebook: Help with Ads & Marketing
Do you think that Facebook ads do not matter? Think again. We are Internet Marketing Media Solutions. One of the specializations of our firm is ensuring that companies get the most out of their ads. Here is one of our unofficial mantras. “Our clients’ industry doesn’t matter.
Their profit does.” This article will convey how Facebook ads affect the dental/orthodontic industry. In fact, they affect brands in all industries. If you are a dentist or orthodontist, you are in the right place. Or, if you want to learn how to target Facebook ads—keep reading and enjoy. IMMS’ Facebook ad targeting tips will help your brand thrive.
Our Facebook Advertising Strategies Netted a Dentist Over $100k in a Month
No, your eyes have not deceived you. You read that right. Last year, IMMS partnered with a Los Angeles, CA orthodontic practice. We had written some great Invisalign Facebook ads copy a month earlier. So, the excitement was in the air at our firm. The orthodontist’s business was suffering. They needed help fast. Our team ran a standard evaluation. It concluded that their social media presence needed improvement.
We determined they’d increase the number of leads/patients by advertising on Facebook. We advised the practice to spend a little over $500 on Facebook advertising. Within a month, the advertising generated over $100k in revenue. Now, this is more than a dentist’s Facebook ad case study. This is an example of the power of social media marketing. Why did Facebook advertising work so well? It’s very simple. The days of TV commercials and radio spots are almost a relic of the past. Facebook advertising:
- Targets very specific demographics.
- Gets results faster than other advertising platforms.
- Is cheaper than other advertising routes.
- Is easy to track and measure.
The Key to Advertising is to Have a Great Offer
Facebook advertising campaigns rarely work unless there is a cost-effective offer. Let’s use this particular dentist/orthodontist in LA as an example. Our firm helped him come up with a can’t-resist offer. It was: “1,500 dollars off braces.” Does this offer sound almost too good to be true? Many Facebook users thought so. That’s why they called and emailed the practice to find out more. This would not have been the case if the offer had been lower. For example, “$50 off braces” is an ad that would have gotten ignored.
Why do amazing offers matter on Facebook so much? One of the key reasons is due to Facebook having almost two billion active users every month. But almost none of them, of course, are on Facebook to browse advertisements.
They want to scroll through their feeds to see what their friends and family have been up to. But, when they see a mega-ad like this, their eyes are going to get big. What is the key lesson here? Say your business wants to succeed with ads on Facebook. There’s a mindset that it must have. It is: ‘go big or go home.’ And our firm, IMMS, will help your company get big fast.
Use Video to Your Company’s Advantage with Facebook Ads
Our firm did much more than recommend that this LA-based dentist use Facebook ads. We guided him through each step of the process. One of those key steps was filming a killer video ad. Thanks to technology, it has never been easier for companies to develop video content.
Especially content that gets results. You do not need to hire a Hollywood studio. Instead, you can hire IMMS. Our team began the process by writing a quick, to-the-point script. (We are marketing experts, after all.) Next, we brought in a budget-conscious videographer to film the ad. We then had an editor make the ad as crisp as possible. Next thing you know, the video received hundreds of thousands of views.
This is an example of grassroots marketing. It’s a key factor in making targeted Facebook ads so effective. Combining a great video with a great offer led to thousands of lead conversions. You see, Facebook admits that it prioritizes posts that feature videos.
These videos play on people’s feeds without them needing to click on them. Videos are a lot more eye-catching than having to read the ad copy. The key is to put subtitles in your video so the sound does not need to be on. In fact, this next statistic is crucial. More than eighty percent of Facebook users see videos with their sound turned off. (This is a sign that many people use Facebook at work.)
Facebook Targeting Gets Results
IMMS team members pride themselves on being masters of targeting. This means they know how to reach the demographics that will benefit their clients the most. Step one: They identify the big fish. Step two: They go to the right pond. Reaching a target audience is what led to this orthodontic practice achieving success. Without the right target audience, it would not have netted over $100,000 in one month.
Our team was able to target people within a three-mile radius of the practice. Next, they used more specific criteria to narrow the field. For example, they targeted moms and dads who had the income to afford getting braces. You see, our firm uses advanced targeting methods that our competitors do not have access to. The more specific the targeting, the greater chance to get desired results. If your brand needs to learn how to target prospects, we are only a phone call away.
Another Key to Successful Facebook Ads? Following Up
Our team went the extra mile with the orthodontist ad by creating a landing page. This landing page allowed interested prospects to fill out their information. (Name, email, and phone number.) The $1,500-off e-coupon arrived in inboxes as soon as each prospect completed their form. The staff at the practice got notified every time a form was complete.
This allowed their team members to contact each prospect the day of each signing. IMMS even provided a custom script to ensure the orthodontic team knew what to say. (The staff at IMMS has one of the strongest sales backgrounds in the United States.) Thanks to the collaboration process, the orthodontist staff converted many leads into customers. Next thing you know, over $100,000 was in the bank. The practice credited IMMS with tracking and qualifying their leads. Remember, following up and tracking are important. They are the two key aspects of any successful Facebook advertising campaign.
We’re Ready to Boost Your ROI
Keep in mind that Facebook advertising is cost-effective. You do not need to net $100,000 in a month to still reap the rewards of Facebook ads. But our firm will do everything in our power to ensure you make as much money as possible. We are masters of more than orthodontic Facebook posts.
We are experts at everything that is advertising and marketing related. Contact us today to find out more information about how we help your brand grow and profit. Our firm’s mission is to boost the three most important letters related to your company: ROI. And we won’t rest until we do.